Welcome to the official website for this year's World of Coffee event to be staged at  Messe Wien, Exhibition & Congress Center in Vienna from June 12 – 15.

With over 150 exhibitors , 4 days of World Championship Coffee Events, 3 days of workshops , 4 nights of social and networking opportunities and the launch of our first “ Business of Coffee “ Conference – my advice is simple – start to plan for your visit right now!

Here are some easy steps that will make your visit fun, educational, and profitable!

1. Become a member of the SCAE today and enjoy the many benefits of membership including special member rates on workshop classes and admission tickets to the show. Click here to download the application form.
2. Book your flights and accommodation now and take advantage of further discounts and great hotel locations for your stay in Vienna. Click here...
3. Have you ever considered becoming a volunteer for The World of Coffee? This is a great way to experience the show and become part of the team. Click here
4. Book your admission tickets today. SCAE member ticket prices are €20 for a 3-day pass and €10 for a 1 day-pass and for non SCAE members €25 for a 3-day pass and €15 for a 1 day pass.. To book your tickets Click here...
5. Would you like to learn more about the trends for Coffee within the European Foodservice market? Want to listen to some of the leading influencers in our market today? Book your place at SCAE ‘Business of Coffee’ Conference today – places will be limited – so book today to avoid disappointment.

If you have followed these steps then you are on your way to participating in, and enjoying what will be the best SCAE World of Coffee event ever. On behalf of the SCAE and the World of Coffee team we look forward to welcoming you to Vienna in June.

David Veal, Executive Director, Speciality Coffee Association of Europe

Dr Michael Häupl, Mayor of Vienna has pledged his support to World of Coffee 2012 as patron of the event. He said, "We are delighted that SCAE is to host an event of this scale in Vienna. Given the long-standing history with coffee that we enjoy, it is very fitting that this World class event should take place here. We are very much looking forward to welcoming all of the Foodservice professionals and the Barista community from home and abroad to our city."

The Mayor and Governor of Vienna Dr Michael Häupl is Patron of World of Coffee 2012

Click here to find out how to take advantage of the special rates for accommodation and flights!

Become a volunteer and experience the World of Coffee 2012.

The World of Coffee team has launched its drive to sign up volunteers for SCAE World of Coffee, Vienna 2012.

With 10,000+ visitors, over 50 countries represented and one of the largest gatherings of experts in the business under one roof, this is a fantastic opportunity to learn so much about the world of coffee.  There is no better way to gain access to the people at the top of the industry (the judges, baristas etc), to learn from them and get to know them. 

Annemarie Tiemes a previous volunteer and now director of the Volunteer Programme said, “I was once a volunteer myself and loved it.  It is perfect for anyone with an interest in coffee, a desire to educate themselves further and/or an interest in developing their network of contacts. Volunteering is also great fun!”

We need volunteers for all parts of the event from the forum to the competitions to the conference.  Shifts vary in length and quantity but will last from a minimum of 5 hours.  Volunteers can do as little or as much as they like.

We are now accepting volunteer registrations.  SIGN UP NOW...

As well as free access to The World Of Coffee exhibition, all volunteers will also be invited to the famous Baristas Party on the closing night of the Show.

Keep up with the latest news leading up to Vienna...

With what is going to be one of our largest shows to date, vienna is certainly an exciting prospect. To Keep up with latest news and events subscribe below:

If you would like to enter or find out more about the 'World of coffee' show competitions, click here

Press Registration

Information will be released shortly!

About SCAE

The vision of the Speciality Coffee Association of Europe (SCAE) is to promote a ‘better world of coffee’ that will generate greater pleasure and prosperity for everyone involved in the speciality coffee sector, from farm to coffee shop.

Through an expanding membership, SCAE has established a network of Chapters across more than 70 countries around the world. Each chapter runs a national programme of events, workshops, competitions, education and social activities provided to members in their own language.

SCAE is also renown for its major international coffee events, this site is dedicated to the World of Coffee, Vienna 2012, this show promises to be the greatest show yet, attracting an estimated 10,000 trade visitors alone. SCAE together with the Speciality Coffee Association of America, host 6 World Championship coffee contests. In 2012, Vienna will play host to four of the World Championship finals in the spectator arenas. The World of Coffee, Vienna 2012 will also provide the ever-popular trade show, workshops, Gold Cup Research Programme, the ‘forum’ for topical debate, coffee village and social programme.

SCAE is committed to providing a comprehensive education programme, launched in Maastricht 2011, as the all new SCAE Coffee Diploma System.  A workshop training schedule is offered year-round as well as at major coffee events including World of Coffee, Vienna 2012. Courses offer something for everyone from novice to advanced professional levels that provide certification and credits that count towards achieving the SCAE Coffee Diploma.

We invite you to consider the benefits of membership for yourself and join us in our quest for coffee excellence. For more information please visit www.scae.com/membership

Where the best in the world compete!

WORLD BARISTA CHAMPIONSHIP

The World Barista Championship (WBC) is the preeminent international coffee competition. The organization—founded by the Speciality Coffee Association of Europe and the Specialty Coffee Association of America—focuses on promoting excellence in coffee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of local and regional events around the globe.

Each year, champions representing more than 50 Nations each prepare 4 espressos, 4 cappuccinos, and 4 original signature drinks to exacting standards in a 15-minute performance set to music.

WBC Certified Judges from around the world evaluate each performance on the taste of beverages served, cleanliness, creativity, technical skill, and overall presentation. The ever-popular signature beverage allows baristas to stretch their imagination and the judges’ palates to incorporate a wealth of coffee knowledge into an expression of their individual tastes and experiences.

The top 12 competitors from the first round advance to a semi-final round to choose the top 6 competitors for the finals round… from which one winner is named World Barista Champion!

WORLD CUP TASTERS CHAMPIONSHIP

The World Cup Tasters Championship awards the professional coffee cupper who demonstrates speed, skill, and accuracy in distinguishing the taste differences in specialty coffees.

Coffees of the world have many distinct taste characteristics and in this competition format the objective is for the cupper to discriminate between the different coffees.  Three cups are placed in a triangle, with 2 cups being identical coffees and one cup being a different coffee.  Using skills of smell, taste, attention and experience, the cupper will identify the odd cup in the triangle as quickly as they can.  A total of 8 triangles are placed in each round.  The top 8 competitors with the most correct answers and the fastest time proceed to the next Semi-Finals round.  Then the top 4 will compete again in the Finals round to determine the next World Cup Tasters Champion.

WORLD BREWERS CUP

The World Brewers Cup highlights the craft of filter coffee brewing by hand. This competition appreciates all the various methods of manual coffee brewing in a setting that rewards great quality and service excellence.

In the first round, competitors are provided the same coffee to prepare 3 brews in 7 minutes. Competitors are judged on sensory evaluation alone.  The top 6 competitors proceed to the final round. During the final round, competitors provide their own coffee and have 10 minutes to prepare and serve 3 brews with a presentation that enhances the coffee experience. Competitors are judged on taste (70%) and presentation (30%). The top scorer in the final round is named the World Brewers Cup Champion.

WORLD CEZVE/IBRIK CHAMPIONSHIP

The World Cezve/Ibrik Championship showcases the Cezve or Ibrik preparation of brewing coffee, set in a competition format that celebrates cultural traditions.

A cezve (also known as ibrik) is a pot designed specifically to make a particular style of coffee commonly consumed in parts of Eastern Europe, the Middle East and North Africa. The body can be made of metal, brass, copper, or ceramic, but it features a distinctive long handle and a brim that is designed to serve the coffee.

During the competition, competitors have 12 minutes to serve 6 drinks: 2 traditional coffees without additives of any kind, 2 coffees with spices and sugar, and 2 signature beverages. Competitors are evaluated based on the taste of each beverage as well as their technical skill, with atmosphere and visual effects being equally important in determining the World Cezve/Ibrik Champion!

We would like to thank our media partners for their support for World of Coffee, 2012.